Survey Research – Market and/or Policy-Related

JMK Associates has designed and analyzed many of the more important policy-related surveys in Hawai`i over the past few decades, particularly in regard to resident attitudes about tourism. We have also participated in market research in both the visitor and resident markets. We are not a data collection company, but have established relationships with several fielding organizations in Honolulu.

Selected Major Examples

1988-2006 Design and/or analysis of seven major statewide surveys – sponsored by the Hawai`i Tourism Authority and/or the Dept. of Business, Economic Development, and Tourism – to measure resident attitudes toward the state's largest economic activity. Samples ranged from 1,000 to nearly 4,000. We have more experience in this policy research area than any other organization in the state.

2004 “Native Hawaiian Community Survey” – A statewide survey of nearly 2,000 Native Hawaiian households, involving extensive examination of Hawaiian cultural and language practices, as well as demographic characteristics, household composition, and educational attainment. Prepared for the Kamehameha Schools.

2000 Attitudes Toward Honolulu Municipal Recreation Facilities . For PlanPacific, Inc. and Honolulu City Parks Dept., as part of City recreation master plan.

1995 Hawai`i Workplace Discrimination Surveys (3 interrelated studies). Two original surveys and one census survey analysis of Hawai`i workers on discrimination, harassment, and wage equity. These were done on a pro bono basis to provide benchmark measures for assessment of the extent to which ethnic or gender discrimination is present in the workplace.

Overview of Experience and History

Tourism-Related: Surveys of Residents or Visitors

•  Hawai`i Tourism Authority – design and/or analysis of "Survey of Resident Sentiments on Tourism in Hawai`i," with Market Trends Pacific, Inc. (2006, 2005, 2002, 2001, 1999)

•  “Sustainable Tourism” survey – attitudes toward growth and ultimate impacts on natural and cultural resources. Prepared for Hawai`i Dept. of Business, Economic Development, and Tourism (2003).

•  Special consultant for & analysis of islandwide survey on Guam resident attitudes toward tourism for Guam Visitors Bureau (1992-93). Analyzed subsequent iteration for GVB (2001).

•  Design of timeshare visitor expenditure/attitude survey, Kaua`i (2000).

•  Visitor survey analysis of Hawai`i sporting events – viewership, impact on visits, etc. (2000).

•  Hawai`i Tourism Strategic Plan – resident survey on tourism issues and government/labor officials' input (1999, with analysis of subsequent survey reiterations in 2001 and 2002).

•  Intercept survey of resident and out-of-state visitors to Diamond Head – part of market research for proposed educational facility.

•  Potential Japanese tourism market for Republic of Cyprus – survey analysis of Japanese visitors to Hawai`i (1998).

•  Various market research survey analyses – Japanese and North American visitor retail preferences and expenditures in Hawai`i and Hong Kong (1998 and 1999).

•  Designed and analyzed statewide survey on impact of tourism on Hawai`i residents for State Tourism Office (1987-89). Prepared Tourism Community Journal for same office (1989-90).

•  "Waikiki Tomorrow" Conference – prepared Social/Cultural Task Force Paper and conference follow-up survey (1989).

•  Survey on Out-of-State Recreational Travel by Hawai`i Residents for Hawai`i State Department of Planning and Economic Development (1980).

Employee Housing Needs Assessment Surveys

•  Kuilima/Turtle Bay Workers (1990).

•  Punalu`u Resort (1990)

•  Mauna Kea, Mauna Lani, and Sheraton Waikoloa Resort employees (1987).

•  Waikoloa Hyatt/Transcontinental (1987)

•  Kona Village (1987)

Community Planning and Market Feasibility Surveys

• Political issues survey research on Neighbor Island (2006).

•  Design of wage/salary survey for Commonwealth of Northern Mariana Islands (2000, through University of Hawai`i Social Science Research Institute).

•  Resident survey for master plan, City and County Parks and Recreation (2000).

•  Municipal pool user surveys, City and County Parks and Recreation (2001).

•  Pricing feasibility for proposed Diamond Head museum (1998)

•  Kuilima Resort Socio-Economic Needs Assessment Study: Analysis of employment, child care, and affordable housing needs of O`ahu North Shore residents and Kuilima Resort employers (1991).

•  Community survey design and analysis supporting La`ie Master Plan (1987).

•  Supermarket feasibility survey research (1988).